If you see these two gentlemen at their pop-up store for @RSLQueensland at the @aspleyhypermarket, stop by to have a chat.
Ron Madigan has been with the RSL since 1978 when he first joined the Ingleburn sub-branch in New South Wales and has since been part of the Gaythorne, Kedron-Wavell and now Geebung sub-branches.
Gordon Kratzmann served in the army for 26 years and spent 14 years with Legacy before moving to the RSL three years ago.
While every cent from the sale of badges, pens and other items certainly helps the RSL to assist current and past servicemen and women, that is not the primary reason why Ron and Gordon set up at Aspley.
It is to chat with people and help educate them on the functions of the RSL.
“We end up doing more talking than selling,” Ron chuckled.
Gordon said that the focus had shifted away from using the in-store tables as a principal way of getting funds.
“Now, we understand this doesn’t really make much money for us – but it gives us exposure,” he said.
“People are only just getting to understand our brand, our purpose.
“We’re just coming to terms with the need to have a decent brand.”
Pictured: Ron Madigan and Gordon Kratzmann of Geebung RSL at the Aspley Hypermarket